As Pumpkin Patch continues to grow, interest from new markets is also growing. Research undertaken by Pumpkin Patch indicates that opportunities exist for establishing the brand through stand-alone stores located within shopping centres and through wholesale sales to Department stores, particularly with branded in-store concepts.
Our new market development is focused on markets where:
there is a perceived gap in the mid-upper segment of the market;
the market is of a size (or allows entry to neighbouring markets) which justifies the entry and set-up investment costs;
the ranges can be priced at a competitive retail price positioning point;
Pumpkin Patch and the retailer can both achieve acceptable profit margins;
the existing concept can be established without the need for major change to the products or ranges;
the economy is stable and growing; and,
the necessary systems and logistics to efficiently and quickly deliver the products to the market, can be quickly implemented.
In order to assess the market opportunity and to ascertain your interests in distribution, the following information is required…