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NZX Ticker PPL Issued Shares 166,998,000

About Pumpkin Patch

Established in New Zealand in 1990, Pumpkin Patch has built an enviable reputation for fashionable childrenswear throughout New Zealand and Australia. Pumpkin Patch is also increasingly recognised internationally. Employing nearly 3,100 people, Pumpkin Patch has Company-owned retail stores in New Zealand, Australia, the United Kingdom and the United States and it has distribution agreements in Ireland and the Middle East. The Company also sells in high profile department stores in Australia and the United States, on the internet - www.pumpkinpatch.co.nz - and via a mail order catalogue. Pumpkin Patch plans to continue growing its already extensive chain of retail stores in Australia, New Zealand, the United Kingdom and the United States. The Pumpkin Patch strategy is to deliver continued profit growth from its Australasian expansion over the next two to three years, while continuing to develop markets further afield.

Directors

Greg Muir Executive Chairman Maurice Prendergast Managing Director Chrissy Conyngham Group General Manager/Design Director Jane Freeman Independent Non-Executive Director David Jackson Independent Non-Executive Director Sally Synnott Non-Executive Director

Executive Team

Lyn Bryant General Manager - Operations Chris Cardwell General Manager - Property Neil Cowie Chief Operating Officer Bronny Jacobsen General Manager - Merchandise Kate Tattersfield General Manager - Marketing Zarina Thesing General Manager - Information Technology Rhonda Venning General Manager - Merchandise Planning Bruce Walkley General Manager - Direct Matthew Washington Chief Financial Officer

Key Dates

April 2008 2008 Interim dividend payment 31 July 2008 2008 Financial year end September 2008 2008 Final result announced November 2008 2008 Annual meeting of shareholders

Financial Highlights

NZ$ 000's

Operating Revenue 12 months to 31 July 2007 NZ$ 365,717 12 months to 31 July 2006 NZ$ 311,464 12 months to 31 July 2005 NZ$ 280,378 6 months to 31 January 2008 NZ$ 205,042 6 months to 31 January 2007 NZ$ 180,574 6 months to 31 January 2006 NZ$ 151,039 6 months to 31 January 2005 NZ$ 139,053 Earnings Before Non-Recurring Items, Interest, and Income Tax 12 months to 31 July 2007 NZ$ 46,008 12 months to 31 July 2006 NZ$ 44,858 12 months to 31 July 2005 NZ$ 36,357 6 months to 31 January 2008 NZ$ 19,174 6 months to 31 January 2007 NZ$ 22,345 6 months to 31 January 2006 NZ$ 21,579 6 months to 31 January 2005 NZ$ 19,025 Earnings After Income Tax Before Non-Recurring Items 12 months to 31 July 2007 NZ$ 27,585 12 months to 31 July 2006 NZ$ 28,500 12 months to 31 July 2005 NZ$ 24,599 6 months to 31 January 2008 NZ$ 10,221 6 months to 31 January 2007 NZ$ 15,507 6 months to 31 January 2006 NZ$ 14,572 6 months to 31 January 2005 NZ$ 12,539 Cash flow from operations 12 months to 31 July 2007 NZ$ 23,940 12 months to 31 July 2006 NZ$ 31,134 12 months to 31 July 2005 NZ$ 24,600 6 months to 31 January 2008 NZ$- 1,460 6 months to 31 January 2007 NZ$ 19,093 6 months to 31 January 2006 NZ$ 16,878 6 months to 31 January 2005 NZ$ 12,601 Shareholders Funds 31 July 2007 NZ$ 110,298 31 July 2006 NZ$ 96,913 31 July 2005 NZ$ 82,257 31 January 2008 NZ$ 107,175 31 January 2007 NZ$ 105,182 31 January 2006 NZ$ 89,929 31 January 2005 NZ$ 76,076

Contacts

Media and Investor Relations Enquiries

Maurice Prendergast Managing Director Phone +64 9 274 7088 Fax +64 9 272 0750 Greg Muir Executive Chairman Phone +64 9 274 7088 Fax +64 9 272 0750 Support Office and Distribution Centre Address : 439 East Tamaki Road, East Tamaki, Auckland, New Zealand Phone +64 9 274 7088 Fax +64 9 274 1122 or e-mail investor enquiries to Investor@pumpkinpatch.co.nz

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