|
|
our products
Since its foundation in 1990 Pumpkin Patch has become an iconic brand in the childrenswear market. Innovative design is fundamental to this success and the ongoing recognition both in Australasia and further afield signifies the underlying strength of the brand.
The Company has a large design team led by Chrissy Conyngham, with extensive experience in childrenswear and other apparel markets. The in-house design team produces over 2,000 styles per season using a tightly controlled process that ensures all garments are fresh and coordinated.
Product development includes conceptual artwork, style creation, product sourcing and control of quality.
Pumpkin Patch has nurtured its brand ensuring that all product design, shop merchandising, catalogues and marketing to the customer are developed in-house. This delivers a consistent approach to branding which increases brand recognition amongst customers.
Today, Pumpkin Patch's employees are focused on the same aspirations of brand quality that our design team have built into the product. Utilising a fully integrated process, the Company has developed software and information systems that track products from design/origination through to sale.
Design
Pumpkin Patch provides one-stop clothes shopping - arguably every parent's dream! The coordinated collection offers quality kids'-wear with a cutting edge - the junior version of current looks with a fresh, young twist - 'seriously fun' clothes that have wide appeal.
The design philosophy encompasses the entire collection - from babieswear to kidswear, which also includes nightwear, accessories, rainwear and footwear. For the Mums-to-be who are determined to retain their fashion style there's a great maternity collection and there's also a developing pre and early teen girls offer.
Pumpkin Patch's success has come as a result of a clear design focus and emphasis on distinctive fashion styling, combined with strong customer and supplier relationships.
Pumpkin Patch's innovative design team has a wealth of experience in the kidswear industry, both within the buying/retail sector and the design/manufacturing side of the business. The broad knowledge base, combined with a sound understanding of the marketplace, results in design-driven collections of highly saleable merchandise, comprising over 2,000 styles per season.
In order to keep abreast of emerging fashion ideas, the design team spends considerable time researching the market, and absorbing and interpreting international artistic and fashion trends. This results in the design of Pumpkin Patch childrenswear collections appealing to wide socio-economic and demographic ranges of customers.
New ranges based on emerging fashion trends are introduced throughout the season to keep the stores looking fresh and to encourage return visits by parents to make further purchases throughout each season. Pumpkin Patch uses historic data to predict sales trends enabling it to develop future ranges with increased confidence.
Product Sourcing
Pumpkin Patch's continuous design philosophy results in regular orders to its manufacturers. Manufacturers are largely based overseas, supplemented by New Zealand manufacturers, and are selected based on their skills, product quality, timeliness and cost. Many of the suppliers have long-standing relationships with Pumpkin Patch and this assists the Company's quality aspirations while still meeting the demanding production timelines of an apparel company.
|
|
